Social Media Marketing
The main objective of the Social Media Marketing series is to help small business owners increase awareness of their business, products, and services, both online and on location, using social media marketing tools and strategies across various popular platforms.
Participants will receive training and information on:
- Developing content and marketing strategies
- Discuss content dissemination and marketing strategies to consistently engage followers utilizing marketing plans, platform tools and apps
- Knowing your audience and establishing your social media presence
- Discuss and walk through the top platforms, providing an overview and using real-world examples of effective business utilization
- Examine how to find and grow your business’ fans, followers, and customers using social media
- Measuring impact and leveraging engagement
- Discuss how to measure and evaluate social media impact, and cover techniques to leverage social engagement
- Promoting your business, growing your audience, and engaging your followers
- Discuss strategies, techniques, and tips to develop content, promote businesses and engage followers to grow your audience
- Understanding organic and paid marketing on social
- Cover the various methods to market businesses via social channels, focusing on leveraging organic content
- Discuss strategies to maximize reach and impact, including monetization of content and collaborative marketing
- Understanding the importance of Social Marketing for local and online businesses
- Overview of popular platforms and services (ie, Facebook/Meta, Instagram, TikTok, X, YouTube, LinkedIn, Google Business Profile) and the business benefits and applications of each
- Discuss the pros and cons of each platform, and the importance of each in a business’ social media strategy
- Cover industry statistics, trends, and future growth as it relates to small business marketing
- Understanding best practices for managing and maintaining social accounts for businesses
- Cover the tools and techniques needed to ensure Business Social Media accounts are properly secured and managed to avoid account restrictions and hacking.
- How to handle business communication through social channels properly.
Course materials will include various digital presentations as well as in class handouts to support the topics covered.
Class Focus:
Day One: Overview of current social media channels and the opportunities for businesses on those platforms. Understanding the importance of your Google Business Profile—including takeaways on how to properly set up a GBP, maintain a strong, high-ranking profile, and utilize the latest features (including search generative experience, GBP posts, events, and promotions)
Day Two: Overview of Facebook, Instagram, Tik-Tok, and LinkedIn (the current top business discovery platforms), focusing on Facebook (currently the number one platform). Discussion of best practices for businesses and business owners, including examples from a variety of local businesses successfully using social media to grow their business.
Day Three: Overview of tools, tips, and techniques to effectively implement a social media strategy for small businesses. Discussion of current apps and resources (including AI tools) to help businesses manage their accounts and develop their social media strategy, including best practices for content, connection, organic and paid advertising, and monetization.
Questions? Call 918.344.3341
| Location | Dates | Hours | Days | Times | Tuition | Fees & Supplies | Total Cost | Sign Up |
|---|---|---|---|---|---|---|---|---|
| Campus: 1612 S Main, Sapulpa | Dates: 2/27/25-3/13/25 | Hours: 6 | Days: Th | Times: 6:00p-8:00p | Tuition: $0 | Fees & Supplies: $0 | Total Cost: $0 |
